Demand-side platform for optimizing ad-creative, Innohub Inc

To deliver ad content for Fortune 500 clients I developed the architecture & codebase for a high-performance frontend system to personalize and optimize ad and landing page creative. I also led the development of intelligence algorithms to optimize decision-making and maintain low-latency delivery of ads and landing pages.


The backend of the platform was built with ASP.Net MVC, MSSQL & NoSQL databases. The application and servers were setup to scale as needed on Microsoft Azure based on usage when ad campaigns were being served. The frontend of the application was built with JavaScript, KnockoutJS and a custom Shadow DOM based framework that I developed.